Brands planning to vend NFTs in 2022 face stiff competition and rising holder prospects. Some successful NFT systems like World of Women offer mileage-concentrated NFTs to holders with real-world value. Some have partnered with stir contrivers, musicians, or 3D artists to stand out. Others write stories where NFTs are characters and a community votes on their “ peregrinations.” A select many make cartoons to keep holders engaged. Companies and groups have formerly gone beyond traditional financial impulses to attract Web3 inventors in moment’s tight job requests. All of those NFT systems partake in one thing none are tied to a heritage brand or honored IP. The “ why” is clear to crypto art suckers, Discord community leads, brand strategists, and fibbers — brands aren’t creating a presence. This crucial element to creating stickiness has been ignored as big consumer brands, hauled by their PR brigades, sprint to the anticipation of NFT felicities. But they forget to bring the Web3 picks and shovels.
NFTs as worldbuilding openings for brands